Joss Connally

Founder & Chief Executive Officer

Joss is a leader dedicated to improving the health, independence, and quality of life of older adults. With a degree in Kinesiology from Georgia State University and a strong foundation in exercise science, he brings both clinical insight and practical experience to the senior wellness space.

Prior to founding GOAT Exercise, Joss gained valuable experience working in physical therapy and senior living, where he worked closely with seniors to improve strength, mobility, and overall function. This hands-on experience shaped his approach to creating safe, effective, and results-driven wellness programs tailored specifically for seniors.

Through GOAT Exercise, he has developed innovative, evidence-based programs focused on strength, balance, and fall prevention, helping seniors stay active, confident, and independent across senior living communities, senior centers, and home care settings.

Beyond his professional work, Joss is actively involved in the community, volunteering with nonprofit organizations focused on improving health and wellness. He also serves as the Board Chair of Senior Connects, an organization dedicated to connecting senior industry leaders and older adults with accessible, cost-effective resources.